Procter & Gamble Co. (PG) DCF Valuation
P&G DCF: $17.5B TTM FCF, dividend king, 4% near-term growth.
Consumer Staples · Founded 1837 · Beta 0.45
Procter & Gamble Co.
Current price: $162.30 · Market cap ≈ $383.0B
Procter & Gamble's $17.5B TTM FCF benefits from category leadership and global distribution. Dividend king with 60+ consecutive years of increases. Low beta (0.45) makes it a defensive holding. Growth is steady low-single-digit, with margin expansion driven by productivity programs.
DCF Valuation Inputs
High-growth phase
Decay/growth normalization
Perpetual (≤ WACC)
Must be > terminal growth
in millions
Enterprise Value
$354M
Equity Value
$325M
Per Share
$0
Upside / (Downside)
-100.0%
PV of explicit FCF
$79M
Terminal value
$395M
PV of terminal
$275M
Terminal % of EV
77.6%
| Year | Growth | FCF ($M) | Discount Factor | PV ($M) |
|---|---|---|---|---|
| 0 | base | $18 | 1.000 | — |
| 1 | 4.0% | $18 | 0.930 | $17 |
| 2 | 4.0% | $19 | 0.865 | $16 |
| 3 | 4.0% | $20 | 0.805 | $16 |
| 4 | 4.0% | $20 | 0.749 | $15 |
| 5 | 4.0% | $21 | 0.697 | $15 |
| Terminal | perpetual | — | — | $275 |
Discount factor = 1 / (1 + WACC)ⁿ. Terminal value computed using the Gordon Growth Model: TV = FCF_N × (1 + g) / (WACC − g), then discounted back to present.
| g ＼ WACC | 5.5% | 6.5% | 7.5% | 8.5% | 9.5% |
|---|---|---|---|---|---|
| 1.0% | $0 | $0 | $0 | $0 | $0 |
| 1.5% | $0 | $0 | $0 | $0 | $0 |
| 2.0% | $0 | $0 | $0 | $0 | $0 |
| 2.5% | $0 | $0 | $0 | $0 | $0 |
| 3.0% | $0 | $0 | $0 | $0 | $0 |
Highlighted cell is your current WACC × terminal-growth assumption. Cells beyond WACC ≤ g are undefined (Gordon Growth fails).
PG DCF: At Default Assumptions
| Item | Value | Notes |
|---|---|---|
| Current price | $162.30 | Market |
| Intrinsic value (per share) | $0.14 | DCF model output |
| Upside / (Downside) | -99.9% | vs current price |
| Enterprise value | $$354M | PV of explicit FCF + terminal |
| Equity value | $$325M | EV − net debt |
| Key fact | Dividend king: 60+ consecutive years | |
Numbers reflect TTM fundamentals + default DCF assumptions (7.5% WACC, 2.0% terminal growth, 4% Year-1 growth, 4% Years 2+). Use the calculator above to run your own scenario.
PG Sources & References
- SEC EDGAR: latest 10-K filing, 10-Q filings, and proxy statement for Procter & Gamble Co. (PG).
- Yahoo Finance: real-time price snapshot, analyst consensus growth estimates, and 52-week range.
- S&P Capital IQ: WACC build (cost of equity via CAPM + after-tax cost of debt).
- Federal Reserve Economic Data (FRED): risk-free rate for CAPM, sector beta benchmarks.
- Damodaran Online (NYU): Consumer Staples sector WACC and beta benchmarks for cross-validation.
DCF models for other large-caps
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Author
Maya Chen, CFA
Chartered Financial Analyst
Independently reviewed
Dr. Aaron Pak, PhD
Doctor of Kinesiology & Public Health
Last reviewed: August 12, 2026 · Next scheduled review: quarterly
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Cross-checked against authoritative formulas (IRS, NIST, ACM) and updated for 2025/2026 tax years and rates.
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