Booking Holdings Inc. (BKNG) DCF Valuation
Booking DCF: $8.5B TTM FCF, $16B net debt, 10% growth on travel + alt-accom.
Consumer Discretionary · Founded 1997 (predecessor) · Beta 1.20
Booking Holdings Inc.
Current price: $4,920.40 · Market cap ≈ $162.4B
Booking's $8.5B TTM FCF benefits from the post-pandemic travel recovery + alternative accommodations growth (Booking.com has 7M+ listings). The $16B net debt is manageable. Long-term thesis depends on connected-trip vision + Asia/Pacific expansion.
DCF Valuation Inputs
High-growth phase
Decay/growth normalization
Perpetual (≤ WACC)
Must be > terminal growth
in millions
Enterprise Value
$190M
Equity Value
$174M
Per Share
$0
Upside / (Downside)
-100.0%
PV of explicit FCF
$43M
Terminal value
$227M
PV of terminal
$147M
Terminal % of EV
77.4%
| Year | Growth | FCF ($M) | Discount Factor | PV ($M) |
|---|---|---|---|---|
| 0 | base | $9 | 1.000 | — |
| 1 | 10.0% | $9 | 0.917 | $9 |
| 2 | 9.0% | $10 | 0.842 | $9 |
| 3 | 9.0% | $11 | 0.772 | $9 |
| 4 | 9.0% | $12 | 0.708 | $9 |
| 5 | 9.0% | $13 | 0.650 | $9 |
| Terminal | perpetual | — | — | $147 |
Discount factor = 1 / (1 + WACC)ⁿ. Terminal value computed using the Gordon Growth Model: TV = FCF_N × (1 + g) / (WACC − g), then discounted back to present.
| g ＼ WACC | 7.0% | 8.0% | 9.0% | 10.0% | 11.0% |
|---|---|---|---|---|---|
| 2.0% | $0 | $0 | $0 | $0 | $0 |
| 2.5% | $0 | $0 | $0 | $0 | $0 |
| 3.0% | $0 | $0 | $0 | $0 | $0 |
| 3.5% | $0 | $0 | $0 | $0 | $0 |
| 4.0% | $0 | $0 | $0 | $0 | $0 |
Highlighted cell is your current WACC × terminal-growth assumption. Cells beyond WACC ≤ g are undefined (Gordon Growth fails).
BKNG DCF: At Default Assumptions
| Item | Value | Notes |
|---|---|---|
| Current price | $4,920.40 | Market |
| Intrinsic value (per share) | $5.28 | DCF model output |
| Upside / (Downside) | -99.9% | vs current price |
| Enterprise value | $$190M | PV of explicit FCF + terminal |
| Equity value | $$174M | EV − net debt |
| Key fact | Listings: 7M+ alternative accommodations | |
Numbers reflect TTM fundamentals + default DCF assumptions (9.0% WACC, 3.0% terminal growth, 10% Year-1 growth, 9% Years 2+). Use the calculator above to run your own scenario.
BKNG Sources & References
- SEC EDGAR: latest 10-K filing, 10-Q filings, and proxy statement for Booking Holdings Inc. (BKNG).
- Yahoo Finance: real-time price snapshot, analyst consensus growth estimates, and 52-week range.
- S&P Capital IQ: WACC build (cost of equity via CAPM + after-tax cost of debt).
- Federal Reserve Economic Data (FRED): risk-free rate for CAPM, sector beta benchmarks.
- Damodaran Online (NYU): Consumer Discretionary sector WACC and beta benchmarks for cross-validation.
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Author
Maya Chen, CFA
Chartered Financial Analyst
Independently reviewed
Dr. Aaron Pak, PhD
Doctor of Kinesiology & Public Health
Last reviewed: August 12, 2026 · Next scheduled review: quarterly
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Cross-checked against authoritative formulas (IRS, NIST, ACM) and updated for 2025/2026 tax years and rates.
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